When the Nationwide deal came in, it was the first seven-figure contract in IZEA’s history. I was part of the team that pitched the business, working alongside our account executive from the earliest conversations through years of execution.

My role was to understand Nationwide’s business well enough that trusting us with their content felt like the obvious decision. That meant learning their audience, their brand, and their business deeply enough to become an extension of their team, not just another agency partner.

I served as Nationwide’s content strategist, building the editorial strategy, content calendar, and ongoing program for an audience of more than a million subscribers. We weren’t just publishing articles. I also took over their email operation, designing the sends, writing the campaigns, and reporting on the performance of every one. Analytics drove what we created next.