Most marketers want a bigger list. I cut ours by 95%. Then I rebuilt how a public company knew where its revenue came from.

Most trade show booths are built to tell people what a company does. We gave people a reason to stop first.

A winery. A brewery. A distillery. One website holding it all together.

I won a signed print from an upstart local art museum. I walked out saying yes to five years of interesting projects.

Two thousand students, forty competitions, one Scantron machine that picked the worst possible moment to die.

An old armory. Three DJs. One legendary headliner. Then we had to sell tickets in a city that didn’t know we existed.

I wanted to make “Hard Knocks” for local high school football. So I turned a sponsorship into a TV show.

Everyone had an opinion about the creator economy. We gave them numbers to argue with.

Our whole pitch was that businesses should pay for your attention. So I mailed people two real dollars.

I started selling advertising. I ended up building a video business from scratch.

I helped win one of the biggest accounts in company history. Then I spent years delivering on why we deserved it.

A product relaunch, a new creator marketplace, and executive communications, all at once. We built one event to carry all three.

In college, I produced a behind-the-scenes television series. It took us inside places most people never get to see.

When you can’t compete for a spot in the marina, you create your own.

I answered a live chat from a stranger in London. It changed our company.